MC1173012 — Dynamics 365 Customer Insights – Data – Filter rows from source data for better processing

We are announcing the ability to filter out unwanted rows from your source data directly in Dynamics 365 Customer Insights - Data. This feature reached general availability on October 3, 2025. How does this affect me? You can improve the quality of your unified customer profiles and insights by filtering out unwanted rows from your source data directly. You don't need to filter out unwanted data in downstream processes, and you can apply row filters directly to any source table you ingest, reduc...